Top 10 Wellness Trends On TikTok, From Prebiotics to Workout Supplements

It’s no secret that supplements have become the hottest category in wellness, and the social media traction shows it.

From gut-supporting prebiotic powders to calming ashwagandha drinks, supplements are taking over TikTok, according to data from Spate.

“Supplements and ingestibles have been growing very fast on TikTok, with 134.5 percent growth compared to last year, demonstrating the robust social community that’s continually developing around wellness,” said Spate senior insights and marketing lead Addison Cain. “Consumers are turning to TikTok to learn about and discuss supplements, making trends like ashwagandha, moringa and nootropics no longer niche — they’re driving mainstream conversation and consumer demand.”

As gut health has been booming over the last several years, probiotic powders and apple cider vinegar gummies continue to be fan favorites on social media. Within each of the top trends, certain brands are leading the charge. For example, with the hair, skin and nails supplements growth, Mary Ruth’s is the top related brand with more than 23,000 average weekly views.

Meanwhile, Goli remains synonymous with apple cider vinegar gummies with 1.5 million average weekly views. Furthermore, trends like workout supplements been emphasized by a slew of brands launching muscle-supporting creatine offerings, including Arrae and Perelel. 

While supplements make up the bulk of the wellness conversation on TikTok, shiatsu foot massagers stand out as one non-ingestible trend that is growing.

Here, per Spate, are the top 10 fastest-growing wellness trends on TikTok based on average weekly views and year-over-year growth, which they are ranked by.