Close Menu
My Blog

    Subscribe to Updates

    Get the latest creative news from FooBar about art, design and business.

    What's Hot

    Nautilus debuts Voyager platform in push toward next-gen proteomics

    March 1, 2026

    First-in-Human Success for Prenatal Stem Cell Therapy in Spina Bifida

    February 28, 2026

    Pressure-Driven Pathway Links Liver Congestion to Fibrosis and Cancer

    February 28, 2026
    Facebook X (Twitter) Instagram
    X (Twitter) YouTube
    My BlogMy Blog
    Sunday, March 1
    • Home
    • About Us
    • Healthy Living
    • DNA & Genetics
    • Podcast
    • Shop
    My Blog
    Home»Probiotics»Bhutan and UNICEF tackle junk food advertising worsening triple burden of malnutrition
    Probiotics

    Bhutan and UNICEF tackle junk food advertising worsening triple burden of malnutrition

    adminBy adminSeptember 13, 2025No Comments3 Mins Read
    Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp VKontakte Email
    mainsitelogo
    Share
    Facebook Twitter LinkedIn Pinterest Email

    Bhutan and UNICEF have launched a nutrition plan to ensure children grow up strong and healthy, as overweight and obesity are rapidly rising among children in the nation. The announcement follows UNICEF’s latest report on global child nutrition.

    “Our future is about our children. If they are undernourished or robbed of their potential before they even turn five, all our national efforts will be for nothing,” says Prime Minister Tshering Tobgay of the Royal Government of Bhutan. 

    “Nutrition has always been a priority of the government. Nourishing Bhutan – Framework for Action is not just another policy document. It is a bold roadmap to ensure every child grows up healthy, strong, and proud to be Bhutanese.”

    Triple burden of malnutrition 

    UNICEF’s new report, “Feeding Profit: How Food Environments are Failing Children,” flags that children with obesity and overweight, aged five to 19 in Bhutan, have tripled over the past two decades. This means a rise from 6% in 2000 to 18% in 2022, with girls most impacted.

    Simultaneously, anemia continues to impact children under five and over a third of adolescent girls.

    Other challenges include stunting, wasting, and underweight as a result of undernutrition. UNICEF warns these challenges harm children’s health, learning, and future.

    Advertising worsens habits

    A 2023 UNICEF survey found that 13 to 24 year olds are growing up with access to saturated and cheap ultra-processed foods, making healthier alternatives more expensive.

    Sugar-sweetened beverages, salty snacks, and fast food have become common in this age group. They point out that marketing influences their food choices.

    Furthermore, a 2015 national survey revealed poor diet diversity among children — 18% of six to 23 month old children met the minimum standards.

    This results from heavy reliance on rice and starchy staples and little consumption of vegetables, fruits, meat, or fish.

    Research indicates that animal protein helps early life survival, but links plant-based protein to adult longevity and overall life expectancy.

    Massive progress

    Despite growing malnutrition UNICEF says Bhutan has made strong progress. In the past ten years stunting under five has halved, falling 18% in 2023.

    Most children under five are free from undernutrition, and 90,000 students receive government-supported fortified meals. The government has also boosted feeding programs and launched a “one child one egg” policy, along with increasing iron and folic acid supplements.

    Moreover, the government has updated its food and nutrition policy, UNICEF highlights. 

    “Too many children in Bhutan are growing up surrounded by unhealthy food that harms their bodies and their confidence. Rising obesity and overweight do not just increase the risk of diabetes or high blood pressure. They also leave children struggling with self-esteem and even bullying,” says Rushnan Murtaza, UNICEF representative in Bhutan. 

    “Every child deserves good nutrition to grow, learn, and thrive. This Framework for Action is Bhutan’s promise to give children the healthy future they deserve.”

    To maintain progress, UNICEF says Bhutan must invest more in child nutrition, ensure affordable, nutritious meals, and pass stronger laws on marketing unhealthy food. 

    Additionally, it must use data and monitor nutrition risks to inform policies and programs, says UNICEF. Technology like AI can help monitor, prevent, and treat malnutrition and promote dietary diversity.

    Lastly, it highlights collaboration across ministries, UN agencies, the private sector, communities and young people to combat malnutrition.

    advertising Bhutan burden Food junk malnutrition tackle triple UNICEF worsening
    Share. Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp Email
    Previous ArticleThe 8 Best High-Protein Items at Starbucks
    Next Article The “Weekend Warrior” Exercise Pattern Benefits Heart Health
    admin
    • Website

    Related Posts

    100 IPA Newsletters Later: Setting the Global Standard for Biotics

    February 24, 2026

    Fido Needs an Antibiotic: Are There Strategies to Maintain Gut Integrity and Restore Gut Microbiota?

    February 24, 2026

    Why CoQ10 Production Depends on Microbial Balance

    February 23, 2026

    Cardiovascular Event Risk Emerges at Lower Coronary Plaque Burden in Women

    February 23, 2026
    Leave A Reply Cancel Reply

    Our Picks

    9 Time-Saving Kitchen Gadgets for Fall at Amazon

    September 5, 2025

    Why Exercise Is So Important For Heart Health, From An MD

    September 5, 2025

    An Engineered Protein Helps Phagocytes Gobble Up Diseased Cells

    September 5, 2025

    How To Get Rid Of Hangnails + Causes From Experts

    September 5, 2025
    • Facebook
    • Twitter
    • Pinterest
    • Instagram
    • YouTube
    • Vimeo
    Don't Miss
    Longevity

    Nautilus debuts Voyager platform in push toward next-gen proteomics

    By adminMarch 1, 20260

    Company’s new benchtop system promises a clearer view of proteins following validation at a leading…

    First-in-Human Success for Prenatal Stem Cell Therapy in Spina Bifida

    February 28, 2026

    Pressure-Driven Pathway Links Liver Congestion to Fibrosis and Cancer

    February 28, 2026

    A cellular atlas of aging comes into focus

    February 28, 2026

    Subscribe to Updates

    Get the latest creative news from SmartMag about art & design.

    About Us

    At FineGut, our mission is simple: to enhance your self-awareness when it comes to your gut health. We believe that a healthy gut is the foundation of overall well-being, and understanding the brain–gut connection can truly transform the way you live.

    Our Picks

    9 Time-Saving Kitchen Gadgets for Fall at Amazon

    September 5, 2025

    Why Exercise Is So Important For Heart Health, From An MD

    September 5, 2025

    An Engineered Protein Helps Phagocytes Gobble Up Diseased Cells

    September 5, 2025
    Gut Health

    Nautilus debuts Voyager platform in push toward next-gen proteomics

    March 1, 2026

    First-in-Human Success for Prenatal Stem Cell Therapy in Spina Bifida

    February 28, 2026

    Pressure-Driven Pathway Links Liver Congestion to Fibrosis and Cancer

    February 28, 2026
    X (Twitter) YouTube
    • Contact us
    • Privacy Policy
    • Disclaimer
    • Terms and Conditions
    © 2026 finegut.com. Designed by Pro.

    Type above and press Enter to search. Press Esc to cancel.