What are protein bars?
Big business, that’s what. The global market is worth billions and UK shelves are stacked high. They’ve hit the headlines after fitness influencer Joe Wicks and ultra-processed food warrior Chris van Tulleken cooked up a deliberately unhealthy protein bar—“Killer”—to expose the “health halo” that surrounds them. While being marketed as fitness fuel, most bars are in fact ultra-processed confections packed with sugar, fat, salt, and additives best kept out of your gym bag.
Isn’t this a bit over the top?
Not really. …
