Guardian, for instance, will feature these aisles in its outlets across Singapore, Malaysia, and Indonesia, while the same will happen for Mannings’ outlets in Hong Kong and Macau.
These “menopause-friendly” aisles will include products across health supplements, skincare, and cosmetics.
The idea is to make products designed for menopause support more visible and to help consumers make informed choice. Online product information and educational content will also be available, apart from dedicated retail spaces.
Products displayed in these aisles will have a MTick symbol printed on front-of-package to help consumers identify these products.
MTick is a certification program run by UK company GenM.
To qualify, the product needs to meet one or more of the following criteria: backed by authorized medicinal, cosmetic or health claims; tried and tested by women experiencing menopause; and feature verified technology designed to support any of the 48 identified signs of menopause.
Some examples of these 48 symptoms include brain fog, irritability, loss of concentration, hot flushes, and loss of bone density.
“Partnering with GenM to bring the MTick to Asia is a meaningful step forward in our wider Health & Beauty strategy focusing on wellness—one that champions inclusivity, accessibility, and education.
“By offering menopause-friendly products and services across our Guardian and Mannings stores, we’re not only addressing an underserved need, but also reinforcing our role as a trusted wellness advisor in the region.
“This partnership reflects our dedication to supporting women through every life stage, with confidence and care,” said Andrew Wong, Chief Executive Officer for Health & Beauty, DFI Retail Group.
International debut
This is the first time that the MTick certification program has expanded to overseas markets.
“We’re creating a new category of retail that is the most exciting, inclusive, accessible and vibrant category that has been seen in retail for the last 40 years.
“Now, with DFI on board, our mission to empower the 1 billion menopausal women globally and to ignite a purposeful shift in the retail landscape is accelerating fast,” said Heather Jackson, CEO and co-founder of GenM.
The expansion was built upon success in the domestic UK market, with over 1,000 product SKUs certified.
To date, eight major UK retailers are onboard in displaying MTick-certified products in dedicated areas – either online or in-store.
These retailers include Boots, Tesco, Sainsbury’s, Morrisons, Holland & Barrett, Next, Matalan, and most recently, Asda and Ocado.
Earlier in June, Jackson also told NutraIngredients that there were plans to introduce the MTick certification program into Australia and Canada.
