The French company, which is a subsidiary of Solina, announced the launch accompanied by market data showing that the global women’s health supplement market grew at an average 6.1% between 2019 and 2023.
As Aurélie De Schuyteneer, marketing manager at Laboratoire PYC, told NutraIngredients, sales of women’s supplements in France rose by 16.4% in 2023. She attributes this growth to greater openness around women’s health topics and growing consumer demand for tailored, life-stage-specific support.
“Women now expect targeted, symptom-based solutions rather than generic multivitamins,” she said. “They want science-based food supplements that accompany them at every life stage, from preconception to menopause.”
Consumers seek clinical validation and natural solutions
De Schuyteneer noted that consumers are becoming more ingredient-savvy, and this is driving home the importance of clinical validation and clean-label positioning to gain consumer trust.
“Nearly 60% of women report scientific evidence as a key decision factor,” she said. “As women become more informed, they demand scientifically validated products. Clinical evidence—whether through branded ingredients, peer-reviewed studies or authorized health claims—is increasingly decisive in purchasing.”
At the same time, she explained, clean-label positioning is critical, with over 70% of women preferring supplements with natural, recognizable ingredients and minimal additives. Brands that combine these two elements are able to build both trust and emotional connection.
This movement is reflected throughout generations, and younger generations in particular associate plant-based supplements with responsibility and long-term safety.
“The winning combination is natural and clinically proven, balancing perception of gentleness with demonstrated efficacy,” she said. “Millennials and Gen Z not only want safe and effective products, but they also expect sustainability and ethical sourcing.”
Key women’s health areas
An estimated one billion women worldwide are postmenopausal as of this year, driving huge demand for solutions that ease hot flashes, improve sleep and support mood, De Schuyteneer said.
Women are also increasingly focused on menstrual health, actively managing cramps, mood swings and cycle-related fatigue. The global fertility supplement market is also exapanding, projected to grow at a compound annual growth rate (CAGR) of 7% through 2030.
Mental well-being is another key area, as is sleep, which continues to show strong synergy with women’s health, while postpartum recovery solutions help with lactation, mood and energy.
“These numbers highlight a profound reality: Women no longer accept symptoms as inevitable. They actively seek natural, science-backed support,” De Schuyteneer said.
The new Woman Nature range includes:
Cys Berry, a cranberry-based supplement that uses the whole berry to help prevent urinary tract infections with a broad range of beneficial compounds.
Fertiwell is an orodispersible supplement designed to support women’s fertility and early embryo development, providing nutrients like myo-inositol and a high dose of vitamin B9.
A soluble grape seed extract drink called Light Legs, rich in 75% low molecular weight OPCs, is designed to relieve heavy legs syndrome using grapes from France’s Champagne and Bordeaux regions.
Meno Balance combines plant extracts and highly bioavailable magnesium to support emotional balance and well-being in women experiencing menopause.
Meno Fresh, formulated with sage and hop extracts is formulated to help reduce hot flashes, night sweats and sleep disruptions in menopausal women.
Skin Cycle, a soluble apricot-flavored drink containing zinc, vitamin B6, burdock root and lactoferrin, is designed to help reduce adult acne, protect against oxidative stress and improve skin appearance.
Finally, Zenity, a combination of ashwagandha, lemon balm and magnesium, rounds out the range to help women manage stress and support mental well-being.
Regional trends
Cultural context plays a major role in how women approach supplementation, De Schuyteneer said, noting key differences across regions.
She explained that strict regulation in Europe was the key driver in brands remaining compliant when formulating, encouraging many to use vitamins, minerals and botanicals with solid dossiers.
However, in North America, branded ingredients backed by clinical trials are the powerful trust-builders, and in Asia, more trends-based drivers such as cycle-syncing concepts, holistic approaches and beauty-from-within continue to grow the momentum for women’s health solutions.
“Despite these differences, women around the world share one common trait: their demand for personalization, effectiveness and holistic support,” she added. “This is precisely where innovation must focus.”
Future trends in women’s health
Beyond personalization, De Schuyteneer forecasts that several trends may soon define the evolution of women’s supplements.
These will include: formulation with ingredients with published human trials to ensure credibility, innovative formats like sustained-release products and functional beverages, and all-encompassing holistic solutions that factor in hormone fluctuations.
“Overall, the market is shifting toward supplements that are more personalized, more scientifically rigorous and more engaging to consume,” she said. “This convergence of science, naturalness and experience will define the category’s future.”
